Sunday, July 14, 2013

HRH Arfaq and Roja Dove launch their V1 perfume

HRH Arfaq and Roja Dove share a smile at the launch of V1
HRH Arfaq and Roja Dove here faced the media at the launch of their new perfume V1. Roja Dove is a fragrance specialist – arguably the most famous ‘nose’ in the world today – and co-creator of the perfume, with Arfaq. The two men masterminded the design of this extraordinary scent, officially valued as the most expensive ever made and sold. Great minds clearly think not just alike but also brilliantly, because the perfume sold out completely and continues to set the standard for the perfume industry. The reporters and photographers no doubt had dozens of questions to ask the duo – not least regarding what might personally have inspired a scent that claims to capture ‘love’.

HRH Arfaq addresses the media
The designers here also share a smile at the launch, hosted at glamorous Harrods in London – clearly not just fellow businessmen and artists, but also friends!