V1, the most expensive perfume - the launch!

Chris Tucker, HRH Arfaq and friends

Capris

Chris Eubank

HRH Prince and Princess Seeiso

Janet Jackson and Jermaine Dupris

Lady Victoria Harvey and Charlotte Dutton 

It was a night to remember. Taking place in the great Ballroom of the Dorchester Hotel, the evening paid homage to Arfaq's creation of the luxury perfume V1, designed to embody the scent of love.

Handpicked guests enjoyed a champagne reception in the stunning Gold room, international celebrities and royalty mingling alike amidst the heady scent of seven thousand Imperial Roses. The roses were famously flown in especially for the night, in representation of Arfaq's extraordinary taste and sense of precision in creating his ‘Object d’Art’.

A few hours into the evening, V1 (officially the most expensive perfume in the world) was presented to the guests for their perusal. Only 33 bottles remained that night from a total 173 for sale worldwide to buyers, collectors and investors including Donald Trump. One bottle was even signed by Arfaq and auctioned at Christies for the Princes Trust Charity - no doubt it fetched an eye-wateringly worthy amount!

Altogether an awe-inspiring and unforgettable night showcasing true international class.